Tony Ward’s Spring Summer 2024 pieces have landed!
It’s that time of the year when the sun is shining with a subtle breeze, the flowers are blooming, colors are splashing, window displays are being revamped… it’s Spring, and it’s close enough to summer time!
At Tony Ward’s headquarters, the window display has been transformed into a modern Eden-land. A backdrop of deep blue sky, fabrics of cotton-clouds and mirrored cubes for the shimmery reflection of ‘The Other Side OF Eden’, the Tony Ward Ready-to-Wear Spring Summer 2024 collection.
The collection has landed in both of Tony Ward Showroom’s in Beirut and Paris, as well as the affiliated retail stores that carry the brand in all four corners of the world.
TREND ALERT: POP OF COLORS
That woman is intense. She screams fierceness in bright yellow, deep fuchsia, hues of blues and emerald green.A solid bright color is a statement by itself; For this collection, Tony manipulated the colors with three-dimensional volumes, artistic patterns and with refined craftmanship. It’s all in the colorful draping game with a sensual taste in the un-matched mix of materials.
TREND ALERT: REFINED CUT OUTS
She steps into her space in a jersey fitted dress with multiple subtle cut-outs.Whether she goes for the classics or not, her edginess is all for the sheerness and playful transparencies. This trend of ‘cut-out’ interrupting the dresses‘ movements, is being spotted more in Tony Ward’s DNA as it blends perfectly with the well-structured geometry that defines the brand.
Tony’s favorite color is black, it’s the house’s signature for the black pieces be part of each collection. No matter which season we are at, black will always be the new black and the pure white will remain to be the trendier color.This specific trend will never go out of style.It’s the use of these colors into creating theatrical pieces around them and integrating different color tones in them that makes them pop out.
TREND ALERT: SEQUINS AND BLAZER JACKETS
She goes for the shimmers, everything that glows. Could pull out a sequined dress on a bright day, or dark night. Sequins and innovative craftsmanship of embroideries are a trend now to be pulled and mixed up. For this season in specific, blazers are a huge comeback to the fashion scene and are spotted more nowadays in the night out galas and red carpet dinners… especially when it’s a sequined blazer!
A collection with a Couture soul, innovative techniques into an Eden body: It’s the hidden side of Eden.
Tony has never been inspired by trends. He likes to take it in his own way, to drift the spotted trends into his directions, under his DNA, all while listening to the needs of his clientele and friends of the brand from all over the world. For him, trends come and go, but it’s the style that remains and that is why, with each collection, no matter what the theme or inspiration is, Tony’s focus is HER, her silhouette and her taste.